A family business e-commerce – SEO Case Study
This family business produces natural food supplements. One year after the creation of its brand and online store, it called on Poppy Jikko to strengthen the performance of its store.
Marketing process and budget: execution vs. strategy
The online store still lacks scale, which is why we advised this entrepreneur to start this collaboration at a lower cost. Starting with flexible execution will allow to observe first results, analyze data and minimize fixed costs.
The Setup:
- SEO Assistant – Inbound: keyword research, SERP benchmark, SEO analysis and recommendations, SEO brief for the copywriter
- Junior Assistant – Copywriting: writing and publishing SEO optimized inbound content
SEO e-commerce results and Next Steps
The results are in and e-commerce will soon be ready to invest with confidence in more complex projects.
